Con-Air Industries, a Filtration Group Company, is on a mission to make the world safer, healthier, and more productive by providing quality air filters for homes and community spaces. The Con-Air team is comprised of a passionate workforce that is driven to help families everywhere breathe better. You can find Con-Air’s quality filters on several e-commerce platforms, available directly to consumers under the Aerostar brand. Learn more at Conair Industries.

The Vice President of E-Commerce will spearhead our e-commerce strategy, operations, and innovation, ensuring scalable growth and exceptional customer experiences. This executive leader will drive revenue, profitability, and brand loyalty by leveraging cutting-edge technologies, optimizing e-commerce platforms, and building strategic partnerships. Success in this role will demand visionary leadership, data-driven decision-making, and a collaborative approach to achieve Con-Air’s mission and business objectives.

• Drive the vision and strategy for the company’s Shopify websites (owned and operated) to optimize customer experience, conversion rates, and overall online growth.
• Develop and execute comprehensive strategies for marketplace growth, including Amazon, leveraging data insights to maximize sales, increase brand visibility, and ensure operational efficiency.
• Own the financial performance of the e-commerce division, including accurate forecasting, budgeting, and P&L management.
• Ensure rigorous forecasting processes are in place, with a focus on achieving sales targets, margin goals, and precise collections accuracy for online channels.
• Lead, mentor, and build a high-performing e-commerce team, ensuring alignment with the broader business objectives and fostering a culture of innovation and accountability.
• Partner with product, merchandising, and creative teams to define and execute product strategies for the e-commerce channels, ensuring that product offerings align with market demand, customer preferences, and brand vision.
• Leverage analytics to assess and adjust strategies across owned websites and third-party marketplaces, ensuring continuous performance improvements and profitable growth.
• Define and execute a comprehensive e-commerce strategy aligned with the company’s growth objectives and market trends.
• Evaluate and implement emerging technologies to enhance customer experience and operational efficiency.
• Lead initiatives to drive revenue growth, including conversion rate optimization (CRO), customer acquisition, retention strategies, and marketing campaigns.
• Develop and monitor KPIs such as sales performance, customer lifetime value (CLV), cart abandonment rates, and return on investment (ROI).
• Oversee all digital marketing efforts, including SEO/SEM, paid advertising, email marketing, and social media campaigns with focus on ROI-driven strategies.
• Collaborate with the marketing team to ensure cohesive branding and storytelling across all digital channels.
• Manage e-commerce platforms, ensuring seamless functionality, security, and user experience.
• Oversee inventory, logistics, and fulfillment processes to meet customer expectations and efficiency goals.
• Align with the product development team to introduce new offerings and enhance the online catalog.
• Build, mentor, and manage a high-performing e-commerce team.
• Foster a culture of innovation, accountability, and customer-centricity.

• Bachelor’s degree in Business, Marketing, or a related field.
• 10+ years of experience in e-commerce leadership, with a proven track record of scaling operations and delivering results.
• Expertise in managing online marketplaces (e.g., Amazon, Walmart, Shopify) and digital marketing tools.
• Strong analytical skills with proficiency in tools like Google Analytics, Tableau, or Power BI.
• Exceptional communication and leadership capabilities for engaging with the Con-Air leadership team and cross-functional teams.
• Proficiency in ERP systems, with advanced skills in Excel and project management tools.

More About Filtration Group

Filtration Group is on a mission to make the world safer, healthier and more productive. With a passionate workforce, global footprint and world class engineering and manufacturing capabilities, we are driving innovation and developing solutions across a broad spectrum of applications in the fast-growing and rapidly-evolving global filtration industry. We are committed to maintaining an entrepreneurial culture built on a foundation of trust and in which our leaders exhibit a strong bias for action.   

The Company began in 2009 and has rapidly grown organically and through a thoughtful acquisition strategy to be a global leader in the highly attractive filtration industry. Filtration Group has the broadest portfolio of solutions in the industry and has had a particular focus on building a leading platform of solutions focused on the Life Sciences and Indoor Air Quality end markets which are rapidly growing in the current market environment. Filtration Group produces mission critical products with high replacement rates.  Over 80 percent of the Company’s revenue comes from replacement / consumable products, many of which are specified into customer’s products or processes.  With revenues over $2 billion, Filtration Group is consistently recognized as the fastest growing and one of the largest filtration businesses in the world and has a global footprint of 141 facilities in 28 countries. Filtration Group has over 10,000 employees who are united in their Mission to make the world safer, healthier and more productive.